Efficy kjøper Apsis

The Benelux and Nordics teams of ONEtoONE Corporate Finance are pleased to congratulate Mr. Cédric Pierrard, CEO & Founder of Efficy, and his teams for the acquisition of Apsis, the Swedish data-driven marketing provider from Norvestor, a Norwegian Private Equity firm.

As a result of this transaction, Efficy, the leading European CRM (Customer Relationship Management) provider, is expanding its product scope to data-driven marketing solutions and its penetration of the Nordics markets. This represents a major milestone towards Efficy ambition to reach a 5% market share of the European CRM market by 2024. 

– Guy van der Heyden, Managing Partner at ONEtoONE

“This acquisition demonstrates the strength of our international network to identify off-market cross-border M&A opportunities for Belgian scale-ups & SMEs seeking to expand their product scope and geographical reach.”

The ONEtoONE team comprised: 

  • Mr. Guy van der Heyden, Managing Partner, Brussels

  • Mr. Brian Frank, Partner, Amsterdam

  • Mr. Alf Rasmussen, Partner, Oslo

  • Mr. Loïc Sacré, CFA, Associate, Brussels